Sports Creel opened in 1954, selling equipment ranging from dirt bikes to scuba gear. As the valley developed and grew, their focus sharpened and one thing has remained a constant, Sports Creel is a ski shop. They carry the best brands, from your most popular to ones you may have never heard of. Their sales floor knowledge is second to none, they speak old school to new school lingo. They pride themselves on finding the right gear for every person that comes in the door. Their boot lab and tune shop know how to make your edges grip and your bases sing! History, Brands, Service -they are the triple threat.